The Importance of Decreasing Website Bounce Rates
According to Google, website bounce rate is the time where you are able to access only a one page session on your website. If you are not familiar with website bounce rates, then this means that you have not looked into this essential detail yet. Your conversion rate is only increased if you make sure to retain your website visits and views.
If you talk about the average website bounce rate, it is 45%. So, if you own a website, then you should be going for a bounce rate that is from 26% to 40%.
Here you will find some useful tips to ensuring that your website bounce rates are reduced.
1) Monitor your load time
If you own a website that takes an ample amount of time just to load, then your website bounce rates could be higher. The main reason for this is the fact that while surfing the web, a lot of people lose patience if the website does not load immediately. This is one reason why you must make it your goal to make sure that you will optimize your website. This can be done by decreasing the sizes of your files so that you will have increased load speed.
Try to check NXPowerLite Coupon. This is a type of file compression tool that lets your files be optimized. This leads to your load time improving as well as your bounce rate decreasing. Try also using the AJAX tool. Such a tool comes in handy in ensuring that your web page loads faster because they only load third party content on the background.
2) Make sure that your website is easy to navigate
Do not undermine the significant role your web design plays in your website. Though you have exerted some effort into putting some flash effects and themes for your website, you should know that the regular website viewer has certain preferences.
Since most website visitors are after easy navigation of your website, you should keep in mind to place your main menu on the topmost page. Always bear in mind that there are several pages that are provided in one website, and what the visitor clicks on may not be yours. This one reason why you should take advantage of internal linking methods that allow visitors a clear way of accessing which page you want them next.
3) Put an end to popups
Yes, popups can be quite helpful to a certain extent, but they have proven time and again to have a negative impact on the user’s website experience.
According to one study in 2013, it was shown that 70% of people do not like the idea of popups in websites.
If you cannot just simply stay away from popups, then you can still use them but with moderation. There are now a lot of plugins that only allow popups for a certain scheduled time or even during the time where the website visitor will get out of your website.
Popups are really useless when it comes to marketing your product, they just even increase your bounce rates.
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